In 2009 augmented reality technology (AR) became mainstream. Though it has been under development for over four decades, in the past year it was prominently featured in major ad campaigns and was on the cover of Esquire. Concurrently, Layar, Wikitude, and a number of AR applications were released for mobile phones.  The future potential of […]

As advertisers increasingly use digital signage, there will be a demand for detailed audience data akin to what is delivered by web analytics systems. Quividi has developed a camera based solution for measuring impressions, watcher counts, and attention time for ads shown on displays inside stores, on sidewalks, and in other out of home locations. […]