In 2009 augmented reality technology (AR) became mainstream. Though it has been under development for over four decades, in the past year it was prominently featured in major ad campaigns and was on the cover of Esquire. Concurrently, Layar, Wikitude, and a number of AR applications were released for mobile phones.  The future potential of […]

Recently, I have run across two technologies that have potential for giving web video advertisers options beyond the widely used preroll, postroll, and overlay ads. The first is from a company called Innovid which enables the integration of clickable virtual products and ad messages into the content of a video scene.  For example, a jewelry […]