Posts Tagged ‘augmented reality’

Register for “The Augmented Reality Event” (ARE), Discounts Available

Please join me at one of the first events completely dedicated to the business of Augmented Reality: The Augmented Reality Event, presented by Qualcomm, taking place June 2-3, 2010  at the Santa Clara Convention Center in Silicon Valley.
Conference highlights include keynotes by Bruce Sterling and Will Wright among others.  On Thursday I will be giving […]

The Reality of Augmented Reality

In 2009 augmented reality technology (AR) became mainstream. Though it has been under development for over four decades, in the past year it was prominently featured in major ad campaigns and was on the cover of Esquire. Concurrently, Layar, Wikitude, and a number of AR applications were released for mobile phones.  The future […]

Live Concerts in Your Hand: Big Boi and Blink-182 in Augmented Reality

Recently, Doritos began an innovative campaign, Doritos Late Night, in which you can use a webcam and a bag of chips to see a concert appear in your hands. Bags of Doritos have been printed with a computer vision tracking marker which the webcam detects and uses to render a pre-recorded 3D concert. […]


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